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Hi! I'M cori.

IT'S VERY NICE TO MEET YOU.

About Cori

With over nine years of experience in B2B marketing for developer tools and SaaS products, I love everything to do with digital marketing and demand generation. I've been designing and building out responsive email templates and nurture campaigns for the past seven years, and love discovering and working with new trends in marketing. Before joining Xamarin (acquired by Microsoft in 2016) in September 2013 to head up Growth and Demand Generation, I managed worldwide email communications as the Marketing Campaigns Manager at Zendesk. Prior to that I held positions in lead generation, email marketing, and event marketing at Aconex and Intevac. 

 

Originally from Santa Barbara and currently living in San Francisco, I've traveled to almost 40 countries and after an upcoming trip to Antarctica in January 2018 I will have traveled to all seven continents! I also love cooking and just completed the part-time Professional Culinary Arts certificate program at San Francisco Cooking School, and my husband and I have an amazing semi-Instagram-famous doggo named Whiskey (you can follow him on Instagram here).  

Presentations

Take a gander at some of my tips and tricks for email design best practices!

 TEDC14 Presentation - August 2014

TEDC14 Presentation - August 2014

 Marketo Summit Presentation - April 2014

Marketo Summit Presentation - April 2014

Publications

 "Know Your Speakers: Cori Hemmah" - Litmus blog, July 2014

"Know Your Speakers: Cori Hemmah" - Litmus blog, July 2014

 "How to design and send a beautiful email" - Beachhead Marketing blog article, April 2014

"How to design and send a beautiful email" - Beachhead Marketing blog article, April 2014

Email Template Tools

These are some of my favorite tools for designing, building, and testing email templates. Enjoy!
 

Design

 Litmus Scope inspects emails and returns the source code, so you can use layouts and features you love in your own email templates.

Litmus Scope inspects emails and returns the source code, so you can use layouts and features you love in your own email templates.

 Really Good Emails showcases the best email design and resources on the web, and is a great resource for getting inspiration for your own templates.

Really Good Emails showcases the best email design and resources on the web, and is a great resource for getting inspiration for your own templates.

 Codecademy is an interactive way to learn to code HTML/CSS, Javascript, and many other languages for free.

Codecademy is an interactive way to learn to code HTML/CSS, Javascript, and many other languages for free.

Build

 Sublime Text is a smart text editor that allows you to keep email template html organized and easy to manage.

Sublime Text is a smart text editor that allows you to keep email template html organized and easy to manage.

 Cupcake Ipsum is a fun twist on standard Lorem Ipsum, and makes working with placeholder text much "sweeter" than usual.

Cupcake Ipsum is a fun twist on standard Lorem Ipsum, and makes working with placeholder text much "sweeter" than usual.

 HTML Tidy is a simple but powerful tool that quickly identifies and fixes mistakes in your html code.

HTML Tidy is a simple but powerful tool that quickly identifies and fixes mistakes in your html code.

Test

 Litmus allows you to test your email code and subject lines to make sure your emails perform well and look beautiful everywhere. 

Litmus allows you to test your email code and subject lines to make sure your emails perform well and look beautiful everywhere. 

 SendForensics tests your email deliverability performance and compares it to industry and regional benchmarks. 

SendForensics tests your email deliverability performance and compares it to industry and regional benchmarks. 

 Return Path's Sender Score give you a peek into how mailbox providers view your sending reputation and compares it to other email senders.

Return Path's Sender Score give you a peek into how mailbox providers view your sending reputation and compares it to other email senders.